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In addition to securing your trademarks and other names as TLDs, the opportunity exists to obtain the Top Level Domains corresponding to key industry terms such as product and category names, segments, benefits, values and other terms.Consider the opportunity to creatively "own" such key terms at the Top Level of the internet, and to use them for your own websites, and for retailers, customers, even fans.
Also, consider the risks you run in allowing competitors to acquire these TLDs unchallenged....
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